I have had a number of people ask, "Where does the name 0 Base Design come from?" I created the name from the financial concept of zero base budgeting. With zero base budgeting a company builds an annual budget from the bottom up each year. This way programs, projects, departments and efforts can be scaled correctly each year rather than just escalating each year by a fixed growth presentation. The concept is that each year the budget can be corrected and fresh look can be given to each area. As the organization direction changes the budget changes as well. The concept for 0 Base Design is to look at each engineering activity from the bottom up. Bring innovation, initiative, and creativity to a problem with fresh eyes.